When business and the way they operate shift from their established way of operation and management to the modern and technology oriented ways of operation, the transitions referred to as Digital Transformation.
Digital transformation is not just about embracing new technology, it is about a change in thought and organisation culture. There is a need for organisations to address the change in business scenarios, dynamic business demands and innovate ways to quickly cater to these changing needs. Leaders and IT teams in any business should work hand in hand to meet the professions requirements, drive innovation and strive towards continuous improvement. This is what Digital transformation is all about — accelerate business activities, lower cost, improve time to market, bring about a positive change in processes, people, and competency models.
For a successful digital transformation in any business organization, digital coming of age and a current organization culture are of greatest importance.
Key reasons for digital transformation:
• Customer Demands: Providing customers with an engaging experience in every aspect of delivery. Gain customer loyalty in a way that customers speak of your brand.
• Process Orientation: Process digitisation and employee engagement that promotes data-driven decision-making resulting in greater performance improvement and overall operational transparency.
• Innovation in Business: New digital products and/or digitising existing business models that goes beyond existing business needs and encourages new innovative products and services to cater to changing business needs.
Business Transformation is real change, its impact is felt not only in operations but also in industry structures and at all levels of organisations.