Apple has recently purchased PowerbyProxi, a New Zealand firm that designs wireless power products for consumers and enterprises. An Apple spokesman confirmed the accession, which was earlier reported in New Zealand media. Both companies declined to provide any details of the purchase other than to confirm its happened.
Apple has included wireless charging in its latest iPhone 8 smartphone, as well as its forthcoming iPhone X, aligning it with the future of wireless charging which allows users to recharge devices by placing them on a pad or other surface rather than inserting them in a cradle or attaching a cable. Apple has been slow to adopt the technology, lagging behind its biggest rival Samsung and other mobile phone companies that have offered wireless charging in some of their devices for several years.
“Apple’s interest in PowerbyProxi may be driven by their other products, some of which can support transferring up to 150 watts through any non-metallic material, for wirelessly charging industrial machinery and medical equipment”, said Jake Saunders, Asia Pacific vice president of ABI Research.
This could allow Apple to offer much larger pads that could quickly charge multiple consumer devices, including laptops and even electric scooters, he added. For consumers, charging a single device on one pad may not be that appealing, “but when you get into multiple device charging it starts to get attractive”, Saunders said.
Apple recently announced its own AirPower accessory, which it said would simultaneously charge up to three devices, including new versions of the Apple Watch, iPhone and AirPod charging case.