Mobile Business App Ecosystem – An Update
The image below depicts over 150 companies (source: Gigaom.com) that have some form of mobile app in the marketplace. Look back just six months and there were only 90.
There are some major changes happening the mobile business app marketplace and the key question for retailers and business owners is: “How can I capitalise on this for myself?”
Some of the major changes in the mobile business app market that you should be keeping an eye on included:
- Healthcare and Real Estate have seen a huge surge in app creation. Are you in either of these industries as a business? Is there a way that you could be utilising an app in your business, either to help streamline what you’re doing or help customers find you?
- As is the case with web-based apps, there has been a huge increase in the amount of business productivity apps being created. Is this a way that your business could market itself? Could you develop a productivity app that would benefit both your customers and the industry you work in? Some thoughts to consider – can you make a difference in this market?
- Apps that target specific business functions have been seeing large success. Most of these apps sit in sales, marketing and service industries. Of note, there has been a rise in apps created to increase productivity of sales reps. Is this something that would benefit your business? Is there a business function that your company could turn into an app?
When it comes to the app ecosystem, nothing is more than true than it changing rapidly. If your business doesn’t have a mobile presence, then you could be missing out on a lot of income and engagement with customers. It’s something to consider as we head into the next quarter for 2014.