As many companies know, a mobile strategy is key to having ongoing success in getting in front of their target market. But what a lot of businesses don’t seem to understand, is that it’s not just about having a mobile strategy in place, it’s more about what type of mobile strategy you actually use to get to your market.
In a recent article, Phil Komany, CEO of USA, Roberts and Pencils, talked about how your mobile strategy should be based around empathy. No longer are we chained to our desks, we can get up and move about and still have access to everything that we need to do our work, stay in touch with friends and keep up with what the family is doing.
Mobile and Business
So how does this relate to business? It is all about how well you leverage mobile technology to ensure that your business is being accessed across these mobile devices, at any time of the day or night.
What is a little scary however, is just how many businesses are out there who are not taking advantage of mobile. 31 percent of businesses surveyed in 2013 admitted to not having a mobile strategy in place. Let’s hope you’re not one of them! But if you are, here’s what you need to focus on.
Empathy For The End User
Your mobile strategy should focus on empathy. Empathy for the end user’s experience with accessing your businesses mobile advertising. This should be how your measure how successful your mobile strategy is – by how well the end user finds accessing the app or your mobile website to be easy and rewarding.
If you miss the boat on this, then you end up missing customers and dollars.
Mobile Strategy – What to Include
- Identify the points of where your mobile strategy will directly impact the end user in a positive way. Focus on pain points of your target audience and how you can fix them via your mobile strategy.
- Decide whether you will create or buy the mobile solution you are going to use to deliver your mobile strategy. There is no right or wrong answer here. You just have to determine which option will work best for your business and the end user. Shoot for a solution that still allows you to interact with your end users and you’ve got a winner.
- Continue to assess the solution and strategies that you have in place. It’s not enough to understand your users, you need to stay in tune with them. Use metrics to track user engagement to stay in tune with them.
- Iterate the process once you’ve figured out what works best and what doesn’t. Your mobile strategy should always be changing to stay in tune with the end user and to stay ahead of your competition.
If you are looking for ways to include mobile technologies into your business, the team at Apps in Business can help. Get in touch with us today to discuss your mobile needs, from iPads to Smartphones and cloud based solutions, we can help implement a solution that meets all your needs.