Apple’s lineup of MacBook, MacBook Air, and MacBook Pro models accounted for roughly 10% of notebooks shipped worldwide last year, according to research firm TrendForce.
Apple surpassed ASUS to become the world’s fourth largest notebook vendor, with an estimated 9.6 percent market share in 2017, up from 8.3 percent in 2016. ASUS saw its market share drop to an estimated 9.5 percent last year, down from a reported 10.3 percent in 2016. PC makers like HP, Lenovo, and Dell sell a wide variety of notebooks at all different price points, while Apple primarily targets the high-end market so this may be the lesser grab of the market. Although you might suggest that for a premium product they capture a very large piece of the pie.
Currently estimates of notebook shipments from all brands totaled 164.7 million units worldwide, a year-on-year increase of 2.1 percent.