Most business owners have adopted the use of mobile technology in a bid to engage more with their customers and stay ahead of their competitors.
If you are a business person who understands the importance of mobile technology in business and you want to keep up with the trends, here are five mobile predictions for 2014 that will ensure that you are always a step ahead when it comes to mobile device utilisation.
Five Mobile Predictions in Business for 2014
1. Quality is preferred when it comes to mobile apps.
In 2014, mobile device users are going to be more selective and only use Apps that are of high quality and satisfy their expectations. Users are also going to demand more interactive and advanced Apps that can be used to perform multiple tasks at any given time.
2. More mobile device usage across all spectrums.
There will be an increase in the overall usage of mobile devices across all spectrums. More users are going to use smartphones that allow them to perform more functions, like sharing information, videos, and staying connected to the internet.
Mobile device users are going to spend more time on their devices and therefore demand more interactive services and personalised customer experience from business owners.
3. More users will demand speed at all times.
Better access to free Wi-Fi is going to lead to users who are more impatient. Business owners therefore need to design fast sites that can match these users impatience. Slow loading and un-optimised sites are going to be ignored, making fast loading sites more popular, and hence, more successful.
4. There will be an increase in online shopping.
As more people embrace the use of smartphones and other mobile devices, online shopping will become one of the most preferred modes of shopping. Shoppers are going to demand more product details of different brands.
If you are an owner of a retail business that does not allow online shopping, or an interactive shopping experience, this is the time to make this possible to ensure that you are on par with your competitors and tap into the growing market of mobile device users.
5. Mobile payments will be the order of the day.
This is expected with the increase in online shopping. Easy to use, safe, and quick mobile payment methods like PayPal, Google Wallet, and MasterPass will be preferred, therefore making them the ideal payment methods for all business people.
If you are looking to increase your business revenue and customer base, now is the time to look at ecommerce solutions. Talk to the team at Apps in Business about how we can tailor a package just for you and your business.